wot power leveling dachangxing 2013Profit growth expected by 2012 - UMZ

Reporter Zhang Xu Yang Xiaolin Liu Xiaolin in Renault, Volvo, Jaguar, Mercedes-Benz in China imported car agency right of recovery when the fog of war has not been made, first of popular China emerge as the 2012 "net user". Reporters noted that general agent rights to a top-level vehicle Bentley's transition process has already been started. After 11 months, Hong KongCheong Hong Group (01828.HK) will be general agent in China ' status to Bentley Volkswagen Group (China) automotive sales company (hereinafter referred to as Volkswagen China sales company). 1 month ago, dachangxing posted a notice, calmly announced its own "Bentley China General Agent" status will be Volkswagen (Bentley Holdings) recoveryAs compensation, dachangxing added the distribution rights of the five cities in China.　　Popular Chinese during an interview with this reporter the other day when a "change", has now started a "transitional period" of joint operations. Who is clear, the calm deep behind the announcement of thousands. But to you people the VW "net" so quickly, while largeMasayuki seem to have too many "struggling" let out "Jinshan".　　Because the industry clearly recalled that in May last year, Bentley car is responsible for the sales and Marketing Director Stewart has said publicly, Chong Hong and the remaining 4-year contract would continue to meet. Dachangxing harvest such a fate is not unexpected, in the past few years, Jaguar Land Rover, and gas in the South,Benz China and Lei Shing, have staged a campaign of scattered the smoke over naked.　　Profits will inevitably lead to control of imported vehicle product source monopolist pull chain of interest.　　However, the right different from Jaguar Land Rover, dachangxing only public to promote "integrating eight imported passenger cars in China resources" in the first move. In fact, since three months ago, "massImported car sales company "was renamed" Volkswagen Group (China) auto sales "(referred to as Volkswagen China sales company), the mass will gradually recover, consolidation, import car plan into the actual phase of the Agency.　　And dachangxing just the first cutter of the mass falling. UBS comment on this is that as the Bentley business change, dachangxing 2013Profit growth expected by 2012, down to 19.6% of. "Smooth" right "Yes, we are indeed, the role of the market in China has changed, but this does not affect our continued agents Bentley of the top brands in the Chinese market. "Bentley China Marketing Director Liu Shu-Wei told reporters Tan Chen, 2013Year, Dae Chang from Bentley's general agent in China into a general dealer.　　At the same time, VW Group (China) automotive sales company will take over dachangxing, fulfilment of the Bentley brand's importers and agents in China's role. Some accident to the outside world. As early as 2011 Bentley dealer in the World Conference, to be held in Beijing, had alreadyMake a great noise right total hearsay, Bentley car is responsible for the sales and Marketing Director Stewart publicly "rumor" that Bentley has no plans to replace the General Agent in China.　　At that time, Bentley signed a 5 year contract with dachangxing, just perform the second year.　　Obviously, this time Stewart backed out. This also means that dachangxing the power to recover up to half a yearTime of the game, this year four Agency full of aggressive confrontation of Jaguar Land Rover and Mercedes-Benz and Lee Sung so far do not compromise compared to the impasse, is too smooth. According to dachangxing's announcement showed that Volkswagen Group (China) auto sales "(VGIC, hereinafter the public sales company in China) will replace Chong Hong holdings, transition into BentleyImporters and distributors of products in China.　　Starting from January 1, 2012, will have a 1 year transition period, is expected to transition the end of 2013, serve in this role. General Agent prior to the transfer of rights to a smooth transition, Volkswagen, Bentley car sales company in China and dachangxing the three parties agreed, Executive Committee of the appointed representative, during the transition, the first twoSecondment of staff to the Chong Hong, to additional manpower to cope with Bentley's rapid growth in China. As the right of return, the Volkswagen Group agreed to grant Dae Chang 5 new Bentley dealership rights in the Mainland, including Dalian, Ningbo, Hefei and, the remaining two franchises will be a further business plan consultation Chong Hong implementation. If all goes well, dachangxing in the Mainland of China BentleyNumber of distribution rights, will be increased to 9, remains the largest Bentley dealer in China.　　It is worth mentioning that, agreement or another Convention, Chong Hong distribution rights in China in the future cannot be more than 30%, the bottom line means that, after the completion of construction of these dealerships, dachangxing in a long period of expansion plans will be suppressed. Morgan Stanley estimates, Dachangxing 2011 Bentley profit derived from the distribution rights for $ 140 million.　　5 new Bentley dealership, but dachangxing to full effect measurement is about-2013. Dachangxing the fate of "many import car brands start to enter the Chinese market, it will first look for an agent to help cultivate the market, risk-sharing. "Imported cars in ChinaTrade company Cun Wang Senior Manager, VW clutch with dachangxing are many luxury import car manufacturers in the automobile market in China at war plot of sample.　　In fact, Chong Hong deep background, its parent company, CITIC Group's holdings of listed companies in Hong Kong CITIC Pacific. In 2002, Bentley officially entered the Chinese market, dachangxing in the same year to the Bentley in ChinaRight to exclusive General Agent in the Mainland and Hong Kong, rights to product imports, parts provisioning and branding rights.　　June 3, 2009, Bentley and Bentley Chong Hong group Shanghai automobile sales limited (hereinafter referred to as "Bentley China") the importer Protocol in the next five years, responsible for Bentley Bentley China in the development of the mainland market. Dachangxing not reallyBentley Motors in the sense of ' send offices, just long as agent took the administrative permissions for Bentley dealers in China. However, Bentley's popularity in China surprise people. 2011 Bentley 7,003 global sales world of tanks power leveling, only China completes the 1839, Bentley's second-largest market in the world. In May 2011, BentleyGlobal Dealer Conference in Europe for the first time outside of, all Bentley Headquarters senior all airborne Beijing, personally feel the potential of the Chinese market. At this point, the dachangxing's status has changed. In 2008, CITIC Pacific in trouble when the idea of selling Chong Hong, wound up, dachangxing the highest price of only HK $ 1.29, CITIC holdingsDae Chang 56.67% shares the highest market value of only HK $.　　CITIC Pacific access to 1.5 billion yuan of funds in support of China CITIC Bank announced the termination of the sale immediately after Chong Hong. Now, although affected by Bentley agent the right to recover the bad, dachangxing's share price remains at 10 Yuan (about HK $ 12.32) above, market value is moreSeveral times. 2011 Bentley 18 dealers in China, there are 4 Chong Hong all but are among the first-tier cities, 4 cars of dealer exceeds 700 units, holding Bentley China sales, one-third, Bentley shops in Shanghai and Hangzhou is in global sales ranked second and third in the ranking of the Bentley hotel. Addition to car sales, leasing,, Dachangxing and even plans to start Bentley's used car business, utilizing various value chain. Dachangxing in Bentley's status has an important global business. But this does not prevent the public's determination to recover Bentley China agent right.　　What's more, the forerunner of right Act also gave the public a very good model. Since 2010, the Jaguar had withdrawn after haveFour agents of the right agency; in 2011, Volvo's right to cancel the General agent of the steam in the South; Li XING hang under the then Mercedes-Benz release "Shanhai pass region", making it back to the dealer role. Southwest securities analyst Liu Feng said the auto industry, importing firms, recovery agent rights to flat sales management on the one hand, directly control the sales terminal, increase the efficiency;Help build product brands, shaping the image of, "General agents pursue short-term profits from sales of the Federation, at the expense of branded, proxy firms, are conducive to the long-term cultivation of the brand". Obviously, this is Chong Hong irreversible destiny. Imported car such as steam in the South, but the mainland always different, dachangxing's wide range of business and operations in Hong Kong, Macau, ChinaAnd Japan, and Singapore, and Taiwan, and Canada, the rotating room and hit much less than dealer group in the Mainland. As a general agent right to compensation out of Bentley, dachangxing has acquired in last year's $ 200 million cost of Ferrari and Maserati's two top vehicle brands in distribution rights of several cities in the Mainland. It can be predicted that in the next few years, dachangxing will also through receivingPurchase for more vehicle distribution rights resources. Mass of the "basket" in November 2011, the "mass import car sales company" was renamed "Volkswagen Group (China) auto sales". This change, made public at maximising China's ambition shows there is no doubt that mass to recover its eight passenger cars, including the Bentley brand import car totalStrategy also entered the practical stage of the right.　　Currently, Volkswagen passenger cars imported brands group eight, including Lamborghini, Bugatti, Bentley, Porsche, VW, Skoda, Audi and SEAT, according to Volkswagen (China) 's vision, these brands of imported car China agent will all return to command. It is clear that Volkswagen is planning toWorth all the "golden egg" into a "basket", and Bentley was the first, the "golden egg" after Shun is not received will determine other recovery processes. Popular Chinese temple Chen when officials told reporters last week that "mass there is a consolidation of its vehicle brand in China package, but so far only Bentley's agent is on the rightWithdraw, on how premature. "In fact, the integration of brand resources, strengthen the idea of VW brand, Volkswagen has been in existence for many years. In early 2007, mass sales channel for integration between North and South, form a unified system of parts supply and service ideas such as going wot power leveling, but because it comes to Faw, SAIC-related interests, does not have any realProgress on. In order to give the right plan to a more "non-interest" reasons, people claimed this group which has a carbon dioxide emission issues. "Now many countries emissions are calculated according to the Group's overall emissions of carbon dioxide, large imports of vehicles and the integration of small imported cars in a group, average group controlling carbon dioxide dischargeBeneficial. As the strategy of the highest performers, Volkswagen Group (China) Executive Vice President Su Weiming Tan Chen, "this change will benefit for unified management of all imported cars, including models of wholesale. Next, each brand will have its own General Manager, mass of imported vehicles has its own General Manager, SEAT has its own General Manager, to the Group's totalReport Manager. Terminal sales channels, and independent of, and not through a Hall the consolidated sales of these imports, but by the wholesale point for unified management.　　"But he also confirm that, according to the market situation in China, Audi and Porsche will not be integrated in. At present, the Lamborghini is not agent, Skoda has not started the import car business, in your InboxRight before Bentley total, another independent arm of Volkswagen Group brand import car business has been incorporated into the mass of the SEAT Altea group name.　　It seems that only need mass of trouble in the near future, is the General Agency of the Bugatti Veyron, the total generation and now the brand is Chong Hong. According to sources close to the popular top, Chong Hong recovery BentleyAfter China's total generation world of tanks power leveling, mass most likely copied the "Seat mode" operation Bentley brand, to let each child to achieve Su Weiming has been respected brand and parent company of the group to achieve "shared resources", to reduce overall operational costs of the medium-and long-term planning. According to industry analyst, after the consolidation is part of the imported vehicle agent the right to recover, mass sales companies in China will be in the customs declaration, order, testingCertified sales front end links, bundled with the brand, in order to achieve economies of scale. In terms of marketing, will also be different brands, different market strategies, a separate operation.